×
The Standard e-Paper
Fearless, Trusted News
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
 |
| FROM LEFT: Samsung East Africa Vice President Robert Ngeru, Business Leader Nandakishore Nair and Product Manager, Printers Albert Kigada when the company launched the Xpress C460W printer dubbed 'Get Print on Tap'. [PHOTO: WILBERFORCE OKWIRI/STANDARD] |
Nairobi; Kenya: Samsung Electronics has risen to seventh position according to Interbrand’s annual ‘Best Global Brands’ report released last week. The report recognised the global growth of Samsung’s brand value through creative marketing initiatives and continued market leadership across many product categories, including smartphones, TVs, digital appliances and memory devices.
Up one spot this year – from eighth position last year – Samsung recorded a brand value of $45.5 billion (Sh4.001 trillion) this year, a 15 per cent increase from last year’s $39.6 billion (Sh3.2 trillion. The company continued to show significant growth in its brand value; this is more than double the average growth rate of 7.4 per cent achieved by the World’s Top 100 Brands.
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join