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Corporate Q&A with General Cable’s General Manager

By Lillian Kiarie | Jul. 22, 2014

Mr David Green, sub-Saharan Africa sales and marketing general manager at General Cable. [PHOTO: WILBERFORCE OKWIRI/STANDARD]

The entry of US-based General Cable — a distributor and manufacturer of aluminium, copper and optical fibre cables — into the Kenyan market is expected to intensify competition in the regional cabling industry. We caught up with the man steering the ship, Mr David Green, the sub-Saharan Africa sales and marketing general manager, to find out his plans for the millions of dollars he says he has to spend in the country.

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