Why we shouldn’t let spirit of philanthropy die out after Covid-19

Every business that calls itself responsible and sustainable has, no doubt, thought about people, the environment and profit as part of its core business strategy. Indeed, businesses that seek to maintain or improve on profit margins at all times should make it part of their business to directly improve the livelihoods of people and the quality of their surrounding environment.

With the Covid-19 pandemic, business leaders, employees and the general public are anxious. Covid-19 is a threat to human life, businesses and the economy. With its impact being felt worldwide, and still evolving, businesses are urgently activating their contingency plans to respond to the pandemic. How well businesses respond to the crisis will greatly define their recovery phase as well.