The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
We rarely admit it openly, but desire is one of the strongest forces in our lives. It slips in quietly, unsettles our composure, and reminds us that beneath every polished exterior, there is a pulse we cannot quite ignore. For much of our lives, we are told to fear it, suppress it, or carry it like a shameful secret. But desire itself is not the problem. It is energy, powerful, neutral, and waiting to be guided.
More than a century ago, Sigmund Freud, the Austrian neurologist often referred to as the father of psychoanalysis, startled the world with this very idea. He suggested that human beings are not driven only by reason, but by hidden instincts, with sexual energy - what he named libido - at the centre.
Premium Article
Get Full Access for Ksh299/Week.
Uncover the stories others won't tell. Subscribe now for exclusive access.
🔥 Flash Sale !
Subscribe now and enjoy 50% off monthly and annual plans. Offer ends in…
Stand With Bold Journalism.
Stand With The Standard.
Journalism can't be free because the truth demands investment.
At The Standard, we invest time, courage and skills to bring you accurate,
factual and impactful stories. Subscribe today and stand with us in the
pursuit of credible journalism.