For fathers starved of gratitude, appreciation

Picture this. You’ve closed the biggest deal ever for your family hustle; a deal which will take you all to the next dimension. You excitedly rush home with a bottle of bubbly, a bouquet and chocolate, but your better half hardly gives you a passing glance and continues following gossip on social media.

Or you’ve worked your fingers to the bone; then scrimped, saved and sacrificed to surprise your family with a dream holiday or a new ride, or moved them up to their dream neighbourhood, but they don’t notice. Or ... (dads and husbands, fill in the blanks).