Facebook to develop tools for advertisers to tackle harmful content

A 3D-printed Facebook logo is seen placed on a keyboard in this illustration taken March 25, 2020. [Reuters]

Facebook Inc said on Friday it would soon start developing “topic exclusion controls” on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.

This comes after companies including Coca-Cola Co and Starbucks Corp boycotted Facebook in July for not doing enough to curb hate speech on its site following the death of George Floyd, an American Black man, in police custody.