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Kenya among suitable countries to start an online business: report

(PHOTO: FILE)

Kenya has been ranked in position 77 out of the 99 best countries to start an online business according to BestAccountingSoftware.com.

The rankings come even as e-commerce continues to grow year-on-year, with eMarketer forecasting global sales worth $6.542 trillion by 2023, accounting for 22 per cent of all retail sales (up from 14.1 per cent in 2019).

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