Kenya’s gig economy is booming. From digital boda riders and online tutors to creatives, coders, and consultants, more Kenyans are ditching the traditional nine-to-five and embracing flexible, independent work.
The numbers tell the story. According to a 2022 Mastercard Foundation and KEPSA report, about 1.9 million people now work in digital and digitally enabled jobs—up from 638,000 in 2019.