The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Britam Connect Evah Kimani at the launch of Britam’s Female Wellness Cover, Malkia in November 2024. [File, Standard]
Kenya’s gig economy is booming. From digital boda riders and online tutors to creatives, coders, and consultants, more Kenyans are ditching the traditional nine-to-five and embracing flexible, independent work.
The numbers tell the story. According to a 2022 Mastercard Foundation and KEPSA report, about 1.9 million people now work in digital and digitally enabled jobs—up from 638,000 in 2019.
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