The growth of Business-to-Consumer commerce

At the heart of it is the many ways in which ‘simple’ technologies like the mobile phone have changed the way we do business with one another. [iStockphoto]

Although the growth and challenges of Business-to-Consumer (B2C) tend to generate the most headlines, the Business-to-Business (B2B) marketplace in Kenya, and by extension East Africa, is also experiencing significant growth. While most of this growth has become obvious, and necessary, as businesses adapt to pandemic needs, it has been gradually happening for years.

At the heart of it is the many ways in which ‘simple’ technologies like the mobile phone have changed the way we do business with one another. Doing business with other enterprises was a mostly physical, tasking project just two decades ago.