Why savvy entrepreneurs are on Tik Tok, and why you should join in

TikTok was launched in 2016 as a video platform where people could share and edit videos. The Chinese app has now garnered an impressive 800 million monthly active users, and ranked sixth most downloaded social media apps among Kenyans on Google Play Store.

A 2020 Digital Trends report revealed that out of every 11 minutes spent on a mobile phone, 10 are on an app. That means the opportunity is there to create brand awareness. TikTok may seem like just another app for kids, but to put its growth into perspective, it took Instagram six years before it had the number of active users that TikTok does.