Besides my day job, I run an international brand

When Elizabeth left Kenya for studies in USA in the early 90s, she was fascinated by how much her South American and Caribbean friends enjoyed what was essentially ugali crust. “I was amazed to discover that ugali crust was a huge global delight. It was referred to as Nacho or tortilla chips/crisp by the Mexicans,” she says.

And when she would come back home for holidays, she noted the increasing importation of tortilla chips and maize related products into the country yet the maize-growing communities were languishing in poverty.