Hoteliers urged to expand marketing strategies for more tourists
By Lucas Ngasike | March 4th 2015
Major players in hotels Industry in the Country have been asked to double their efforts to save the industry from collapse.
Nairobi Hill Park Hotel Manager Godfrey Mwirigi appealed to key stakeholders in the industry to expand marketing strategies to woo more tourists.
Speaking at the Hill Park Hotel in Nairobi during Hotel bookers Gala night , Mwirigi noted that travel advisories, and insecurity have affected the industry.
The Manager said key stakeholders in the industry should be able to expand marketing strategies and build more coherent approaches to resuscitate the industry to meet the market demand.
"Our efforts is geared towards a better marketing approaches to keep the business on top gear.We can only tackle the prevailing challenges in the industry when we re-energise ourselves to remove a few hiccups in the industry that are likely to affect our operations across the region",Mwirigi said.
The Manager noted that since some foreign countries especially the US and Britain put some travel advisories on their Citizens due to terrorism threats in the Country,the tourism industry has experienced a massive business lose.
Mwirigi also appealed to the Kenyan Media to uphold responsible reporting especially on terrorism threats across Sub-Saharan region. Adding that as security measure, other countries across the globe do not expose their countries to terrorism fiasco.
"Sometimes when a section of our media report some isolated cases of terrorism threats in the country,what clicks in the mind of a foreign tourist is that the entire country is under terrorism siege ",Mwirigi said.
He said the hotel industry across the region has also experienced stiff market competition from many players who have entered into the business.
Mwirigi said several players in hotel industry especially in Nairobi City have increased bed capacity and raised qualities of services beyond the guest expectations to meet competing market need.
Hill Park head of Marketing Celilia Kinyanjui said they have come up with a hotel package that is pocket friendly to their diverse clients in Nairobi and Tiwi Hotel in Mombasa.
"Our intention is to ensure that our clients live to their Pocket comfort.We have devised a pocket friendly package for all our clients to enjoy our services at affordable rates",Ms.Kinyanjui said.
The Gala night which was hosted by Hill Park hotel attracted other key sponsors including Liquid Africa Company –Magnum who introduced exclusive imported drink products to the East African Market.
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