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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Kenneth Kwama
The region’s largest soft drink manufacturer Coca-Cola has accelerated its market activities, employing a twin-pronged strategy of taming overhead costs and widening its product choices as it seeks to ward off an unsavoury assault on its forte by bitter rival — Pepsi Cola.
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