Bien to mentor rising artists in Tusker-backed 'Base to Billboardz' music programme

Some of the participating artists, Tusker brand representatives and Base to Billboardz (B2B) campaign organisers during the campaign launch. [Courtesy, IMG] 

Musician Bien has teamed up with Tusker to front a new initiative aimed at supporting the next wave of local artists who are already gaining traction but struggling to break into the mainstream.

The programme, dubbed Base to Billboardz (B2B), is backed by Kenya Breweries Limited through its flagship beer brand.