The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Online sales make up only two per cent of total retail sales in Kenya. [iStockphoto]
The majority of Kenyans are still dependent on incentives to make online purchases, hindering e-commerce from coming of age in the country, new shopping research shows.
According to the current Jumia online shopping data, online purchase still makes up only two per cent of total retail sales in Kenya, underscoring the place of incentives in revolutionising the trends.
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