×
App Icon
The Standard e-Paper
Fearless, Trusted News
★★★★ - on Play Store
Download App

E-commerce poised to grow on more incentives, latest Jumia survey shows

Online sales make up only two per cent of total retail sales in Kenya. [iStockphoto]

The majority of Kenyans are still dependent on incentives to make online purchases, hindering e-commerce from coming of age in the country, new shopping research shows.

According to the current Jumia online shopping data, online purchase still makes up only two per cent of total retail sales in Kenya, underscoring the place of incentives in revolutionising the trends.

Premium Article

Get Full Access for Ksh299/Week.

Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902