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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Product diversification is a strategy employed by a company, at a business or corporate level, to increase profitability and achieve higher sales volume from new products.
In the words of Warren Buffet, “Diversification is protection against ignorance, it makes little sense for those who know what they’re doing.”
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