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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Many entrepreneurs dream of expanding their businesses oversees. However, marketing your product or service abroad requires some research and preparation.
Despite care taken not to slip, companies still make cultural blunders. Here are some ways well-known companies made cross-cultural, cross-border oversights.
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