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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
It is no secret that social media is a big deal when it comes to marketing. A platform that gets to the intended audience at a fraction of the cost and has a mass reach that enables growth for small businesses is a more of a must-have than a nice-to-have.
However, the unfortunate bit is that true, impactful social media marketing is a confusing mess for many business owners. It needs a lot of massaging a luxury that many entrepreneurs, already juggling the many aspects of their business, can’t afford.
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