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The Standard Group PLC The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.
  • Standard Group Plc HQ Office,
  • The Standard Group Center,Mombasa Road.
  • P.O Box 30080-00100,Nairobi, Kenya.
  • Telephone number: 0203222111, 0719012111
  • Email: corporate@standardmedia.co.ke

Busting common myths about investment

Before getting into the practical details of the common misconception about investments, let us start by understanding what an investment is. An investment is an asset or item acquired with the goal of generating income or appreciation. Investments involve the purchase of goods that are not consumed today but are used in the future to create wealth.

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