The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
African Coffee Roasters MD Paul David Videbaek (right) and Helene Rasmussen (2nd left) sample a coffee bush at Witima Village in Othaya. Coffee farmers are harvesting more profits under a new marketing model that links them directly to consumers. (PHOTO: KIBATA KIHU/ STANDARD)
Coffee farmers are harvesting more profits under a new marketing model that links them directly to consumers.
The model effectively eliminates one of the biggest stumbling blocks between coffee farmers and good profits - middlemen and brokers.
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