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Ray of hope as coffee marketing model doubles farmers' earnings

African Coffee Roasters MD Paul David Videbaek (right) and Helene Rasmussen (2nd left) sample a coffee bush at Witima Village in Othaya. Coffee farmers are harvesting more profits under a new marketing model that links them directly to consumers. (PHOTO: KIBATA KIHU/ STANDARD)

Coffee farmers are harvesting more profits under a new marketing model that links them directly to consumers.

The model effectively eliminates one of the biggest stumbling blocks between coffee farmers and good profits - middlemen and brokers.

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