The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Tourism and Wildlife Cabinet Secretary Rebecca Miano. [File, Courtesy]
Kenya is targeting 5.5 million international visitors by 2028 as it seeks to accelerate growth in the tourism sector through digital transformation, artificial intelligence and diversification of tourism products.
Tourism and Wildlife Cabinet Secretary Rebecca Miano said the industry must adapt to changing traveller preferences and use technology to improve how destinations are marketed, booked and experienced.
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