How AI-driven innovation is transforming lives in Western

Peter Wachira, a mali mali trader at one of his branches in Kakamega on Jan 18, 2025. [Juliet Omelo, Standard]

In an era of unprecedented change in the financial sector, lending institutions are being urged to embrace digital technologies to remain competitive and meet the needs of underserved entrepreneurs.

The influx of digital lending apps has disrupted traditional players, such as banks and established lending institutions, pushing them to modernise their processes to keep pace.

One notable player embracing this shift is Demulla, a fintech company based in Busia. The company has recently integrated Artificial Intelligence (AI) into its lending processes, marking a significant step toward more efficient and tailored financial services.