Job loss fears as CEOs project gloomy outlook for businesses

Kenyan businesses are bracing for a challenging year ahead, as corner office executives project subdued growth and potential job losses, driven by various economic pressures, according to a recent survey by the Central Bank of Kenya (CBK).

The Market Perceptions Survey November 2024 reveals a significant decline in optimism regarding the growth prospects for the Kenyan economy, primarily due to high operating costs, reduced...