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Safaricom consortium gets licence to enter Ethiopia

Safaricom CEO, Peter Ndegwa holds the 2020 Global Mobile (GLOMO) Award, awarded to Safaricom by Global Systems for Mobile Communications Associations (GSMA) in recognition of Safaricom's outstanding contribution to the mobile industry. [David Njaaga, Standard]

Safaricom can now tap into the lucrative Ethiopian market after the country awarded an operating licence to a consortium that is led by the Kenyan telco.

This paves the way for the company’s expansion into Ethiopia, which has massive opportunities for growth owing to its over 112 million population.

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