How Coronavirus affected customer behaviour in Kenya

According to a report published by the marketing agency Scanad in July this year, coronavirus was responsible for changing customer behaviour in Kenya. Consumers' purchasing power has diminished, forcing them to adapt to a new way of living. 

The report shows that more than 80 per cent of consumers are dealing with financial uncertainty — around 40 per cent are financially vulnerable, while more than 25 per cent are hoping for a better financial situation in three months. The rest are hopeful of an economic rebound in six to twelve months.