×
App Icon
The Standard e-Paper
Stay Informed, Even Offline
★★★★ - on Play Store
Read on the App

How to beat impostor syndrome

The goal of any entrepreneur is to be successful in business. However, many entrepreneurs are not psychologically prepared for success, which can lead to feelings of inadequacy. You might feel as if you don’t deserve your accomplishments. While you might accept press interviews and accolades, you might feel you’re a fraud and worry that people will discover that you aren’t good enough.

Many entrepreneurs, perhaps because they tend to be high achievers, wrestle with feelings of being unworthy of their achievements. This psychological phenomenon is known as the impostor syndrome. When it strikes a small business owner, it might lead them to doubting themselves and prevent them from taking business risks.

Get Full Access for Ksh299/Week
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in