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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Jerry Jalliwalla, a digital marketing expert, has specialised in a marketing strategy called funneling. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel. Jerry has become a successful businessman using this strategy. He explains how.
1.CREATE A BUZZ AROUND YOUR BUSINESS AND PRODUCT
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