Avoid the pitfalls of marketing your business online
SEE ALSO :Facebook's stock hits record highJames Mugo, an IT expert, says social media accounts can have security breaches and be hacked into. “This would have impact on one’s brand. Think of the implications a breached account can have on people out there. And besides that, no one may trust you if their information can be accessed by a third party,” he says. How can you ensure your account is safe? Change passwords often. Only use a few devices to log into the accounts. Using multiple devices increases the chances that many can access your pages when using the devices. Close accounts you don’t use. Keeping old social media business accounts open only gives hackers fodder. Check account settings to ensure only those you want to can access the information. Limit admin privileges to those who actually need it to get the job done. Don’t link personal and business accounts. This is because if hackers figure out one set of log in information, they can access multiple accounts. 3. Legal ramifications Every platform has its own legal requirements. For example, on YouTube, you can’t market a product without outrightly informing the viewers that you are advertising it. Did you know that Facebook will not allow promotion of alcohol, supplements or tobacco products? Find out everything you need to know about the platform you choose lest you run into some legal issues. “A breach of such laws can be costly in terms of litigation, denting your finances,” says James. 4. Goldmine for your competition Everything you need to know about your competition is out there. And while that isn’t altogether a bad thing, it could work against you, especially when dealing with unscrupulous people. Joseph Kamotho, who runs JD Trendy Men’s Wear, knows this all too well. “They will copy everything. Even the catchy lines I use to promote my products are copied, without any alterations except contact numbers. There’s no doubt a competitor will sit down and study one’s methods and use them,” he says, terming this a lack of market creativity. Do it right 1. Respond to customers’ anxieties and queries promptly Getting back to your clients is not only good manners but it also allows you to nip in the bud any looming bad publicity. When dealing with potential clients, always pre-empt any issues they may have with your products or services because chances are if they receive bad treatment, they will post it online. And always remember, the Internet never forgets. 2. Find out where your demographic is Are your potential clients more likely to be found on Instagram, Twitter or Facebook? Don’t do blind marketing. Do your research and find what suits your business best. 3. Be engaging You can’t afford to be lax with your social media marketing. Usually, the account that posts often gets a higher response from the audience, which boosts your chances of making a sale. You have to be interactive. Find out when your posts get the most interactions and maximise on that. [email protected]
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