Apple reveals triple-camera phone, rolls streaming TV service
SEE ALSO :Why your hustle needs its storyThe more expensive iPhone 11 Pro will have three cameras on the back - wide angle, telephoto and ultra-wide. It can create videos with all three back cameras and the front camera at the same time and starts at Sh127,910. The iPhone 11 Pro Max with a bigger screen starts at Sh140,703. The new phones are available to order Friday and will start shipping September 20. Rivals including Huawei Technologies Co Ltd and Samsung Electronics Co Ltd already sell phones with three cameras on the back. While Apple once tested the upper limits of what consumers would pay for a phone, it is now giving ground on prices, even making older models available at significant discounts to the latest technology. “Consumers absolutely still care about cameras. That’s why it was surprising over the last couple of years that Samsung and Huawei got the jump on Apple,” said Patrick Moorhead, an analyst with Moor Insights and Strategy. “Apple was playing a bit of catch up, but Apple did bring their game, particularly on the video side of the camera, where I do think they’ll have the leg up.” Analysts expect Apple will sell around 200 million iPhones in the next year, in addition to other devices, and while many of those will be in China, it ensures at least tens of millions of potential viewers for the subscription service. Hal Eddins, chief economist for Apple shareholder Capital Investment Counsel, said Apple’s lower priced iPhones “aren’t exciting on the surface, but the low streaming price may suck in some new subscribers.” Apple shares gained 0.8 per cent. CROWDED FIELD With streaming content, Apple is entering a crowded field dominated by Netflix Inc CROWDED FIELD With streaming content, Apple is entering a crowded field dominated by Netflix Inc Walt Disney Co will launch on Nov. 12 a Sh700-per-month service that will contain that firm’s iconic children’s content. Apple is also trying to beat HBO Max with its hit shows like “Game of Thrones,” “Friends” and “The Sopranos.” Apple’s challenge is to persuade consumers that its family of devices, from its set-top box to phones, are the best one-stop place to watch shows. “The roll-out of new subscription-based services by Apple paves the way for the introduction of new business models akin to the all-you-can-eat bundles like Amazon Prime,” said Paolo Pescatore, analyst with PP Foresight. “In the future we might even see users pay for a service bundle and receive a new iPhone every year.” Apple also unveiled an updated watch, the Series 5, with an always-on display, starting at Sh51,093, while keeping the older Series 3 starting at Sh25,483. Moorhead said the older model would drive “tremendous” business. Apple said the seventh generation of the iPad will start at Sh42,129 and be available to order starting Tuesday and in stores on September 30.
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