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African ecommerce company Jumia is trying to encourage more prepayment to discourage returns or cancellations, the head of its Nigerian business said after a report last week by Citron Research questioned some of Jumia’s sales figures.
Jumia became the first African tech stock to list on Wall Street on April 12. Its shares initially soared, but fell sharply on Friday after the publication of the report by Citron Research, run by short-seller Andrew Left.
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