Safaricom bets on M-Pesa and data as it hits 30 million users

The telco says two areas to drive next phase of growth as it eyes more revenue.

Safaricom is banking on M-Pesa and data revenues to drive the next growth phase as the telco marks hitting 30 million active subscribers.  

The company has over the last two decades expanded its portfolio from offering just voice and SMS into other areas such as education, agriculture, health and financial services and is now looking to consolidate the gains made in those areas.