Loyal Nakumatt shoppers find solace in Naivas, Tuskys stores
Mall spaceThe chain has also ventured into mall space by opening up new branches like Mwembe Tayari Mall that was intended to be occupied by Nakumatt before its woes begun. It is thus pitting itself against Tuskys Supermarket, which has 57 branches across the country. A survey by Weekend Business reveals that Naivas is attracting a lot of footfall because they have a wide variety of products under one roof and the services are efficient.
Convenience“I shop at Naivas Nyali and Bamburi because of convenience. Both are on my way home and stock a variety of products that are easy to find compared to other supermarkets,” he says. There are others like William Mahindu who regard Tuskys as their best store because they stock a wide range of commodities and are countrywide. “I usually shop at Tuskys because I get all the products I want and because the supermarket has stores in every town,” he says. Naivas Chief Operations Officer Willy Kimani says Naivas is stepping in to fill the shelves by providing shoppers with choices in the range of products they want. He says Naivas takes a thorough category management survey to understand what their customers need and then stock up as opposed to stocking up everything that remains on the shelves for long. He said the Nakumatt slogan “You need, it we got it” is expensive. “’It needs a huge budget and having everything needs strategy. So we give our customers a double choice of what they are looking for at a relative price,” Mr Kimani says. He says they have taken up most of Nakumatt’s customers especially in Mombasa while Tuskys and Kasu have received a good share in Nairobi and other towns. “Most of our new customers are from Nakumatt and Uchumi. We have set shop strategically where Nakumatt was, the same move taken by Chandarana who took up Cinemax Nyali,” he says. According to him, the retail sector has recorded a three per cent rebound in growth after a turbulence that saw the giant supermarkets fold business. He says the retail market has room for expansion with the modern market operating at 33 per cent and general trade at 57 per cent. “The market has seen a rebound in growth by three per cent. The modern market stands at 33 per cent while the general trade is at 57 per cent. This means the supermarkets have an opportunity to triple their shops and we intend to expand,” Kimani says. He however says competition is steep in the retail market as everyone including ‘Mama Mboga’ competes to ensure they retain their customers. Though Naivas has no intention of expanding outside the country at the moment, Kimani says they will seek a presence in major malls because of the huge customer traffic.
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