YouTube trends you can cash in on
SEE ALSO :Ask a hustler: 3 traits for successOn YouTube, ASMR practitioners (or ASMRtists, as they’re often called), can get subscriptions in the hundreds of thousands, and views in double-digit millions. ASMRtists like Maria GentleWhispering and Ilse of TheWaterWhispers have numbers that, for a niche community, are astronomical. Furniture maker IKEA has successfully jumped on the trend to market its products for campus students. Brand stories If you’re considering building a video presence on YouTube as part of your company’s marketing strategy, consider taking a lesson or two from these companies that are killing it on the platform. Blendtec gained popularity for its first ‘Will it Blend?’ video when it blended up new iPhones. This expensive (and destructive) stunt showed the power of its blenders and the company now has almost 775,000 subscribers on its channel and millions of views.
SEE ALSO :The unusual hustlers' denThe channel helps explain everything from ‘What is fire?’ to the Higgs boson. The videos are fun, animated and entertaining tutorials. These short, time-lapse animated videos have gained popularity in recent years, so your brand can run fun tutorials on all sorts of things. Mukbang Mukbang has become YouTube’s hottest food trend, and not for any fetish-related reasons you might think. Mukbangs feature people eating massive amounts of food and are said to help people curb their appetites while on a diet. Dining has always been inherently social. Despite the proliferation of smartphone apps that can deliver food to fuel the most furtive of binges, people still have a natural desire to share a meal with good company. Most mukbang hosts will shoot their videos at home in front of an electric burner or several containers of delivered food. Sometimes, though, they venture out into restaurants to film their videos. If you run a restaurant or any other type of food company, a mukbang video might be a good way to introduce yourself to the YouTube world. Product reviews These videos may be in the millions, but you can always localise yours to reach a more relevant audience. Evan, an eight-year-old, rakes in hundreds of thousands of dollars doing what all kids do – playing with toys. He’s the face of EvanTubeHD, a family-friendly YouTube channel that reviews toys and video games. Evan’s videos regularly exceed a million views and the channel earns him $1.3 million (Sh130 million) a year. This is one of those internet success stories that make you go, “Now why didn’t I think of that?” It started out as a playful project between Evan and his father Jared – they would make stop-motion videos using clay models of Angry Birds. The videos were so cute that they started to get really popular, and when their first video hit 1 million views, Jared realised how huge it was getting. It wasn’t long before the channel became a serious business model. “By doing toy reviews that are a bit ‘out of the box’, we try to provide information about the product as well as have that creative flair,” he says. EvanTubeHD now has a dedicated sales team that sells ads and negotiates deals with brands and businesses. Why reinvent the wheel when someone’s already found a successful way to go about doing reviews? [email protected]