7 ways to grab investor attention

E4impact Manager East Africa David Cheboryot, Director Italian Agency for Development Cooperation Teresa Savanella, Italian Ambassador to Kenya Mauro Massoni and Head of marketing at Standard Media Group Doreen Mbaya after the signing of the Hustle magazine partnership on February 21, 2018 [David Gichuru/Standard]

Pitching your ideas to potential investors in countless meetings and going away empty handed can be frustrating. But it isn’t always easy to get someone to trust your idea to the extent of putting their money into it.

Still, there are investors chomping at the bit to invest in businesses that will bring them a return on their cash.