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Online shopping firm Jumia to open experiential stores

Sam Chappatte, Managing director of Jumia online retailer during the Jumia and Google small and medium businesses training partnership at pride inn on 22nd June 2017 PHOTO DAVID GICHURU

E-commerce Company, Jumia, is set to open more experiential centres to educate customers and build online trust when shopping. An experiential centre is where someone can go and be taken through online trading.

The company expects to open an additional 5 to 10 stores this year, in Kisumu, Eldoret and Nakuru as it moves to deepen e-commerce in Kenya.

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