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What investors don't understand about Kenya's middle class

Second hand cars at shipping yard in Japan. (Photo: Courtesy)

Last year, a few Kenyans made their way into different showrooms in the country and bought a total of 276 brand new salon cars. A mere 276 nice-looking and cozy sedans, hatchbacks, compact cars and minivans whose riders would enjoy a gratifying muted hum, were bought last year!

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