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Solar firm rides on elections to sell more television sets

M-Kopa solar CEO Jesse Moore speaks during the launch of companies to inspire Africa report 2017. (Photo: Wilberforce Okwiri/Standard)

A solar firm is aiming to cash in on the election fever backed by a study showing that a majority of customers not connected to the national electricity grid are now more politically aware since acquiring the sets six months ago.

The survey conducted among a pool of over 250 new off-grid customers shows that 89 per cent have shifted their political opinions since buying the solar-powered TV sets from M-Kopa.

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