Nakumatt use technology for worthy causes

Regional retailer Nakumatt Holdings has announced a positive uptake for its recently deployed social causes fundraising option, on the firm’s retail technology platform.

In support of various social causes, Nakumatt Holdings has opened up its Loyalty Card programme featuring more than 1 million loyal shoppers, as a fundraising tool with marked success in the last two weeks leading up to Mashujaa Day.

As part of the programme, shoppers will now have a periodic opportunity to redeem and donate, their Smart Points, to specific worthy causes. Besides Smart Point redemption, Nakumatt has also added a convenient- donate-at the till feature, for customers wishing to top up, or make their donations, as they pay for their shopping.

Speaking, when he provided a mid-term update on the ongoing Fundraising initiative in aid of the Faraja Cancer Support Trust, Regional Strategy and Operations Director, Mr Thiagarajan Ramamurthy, said the programme has so far raised more than Sh5 million.