Safaricom, Tusker rated top brands in East Africa

Telecommunications giant Safaricom and East African Breweries’ flagship beer Tusker have been rated as East Africa's most valuable and most admired brands for 2014, respectively.

This year’s Brand Africa survey that ranked the 100 most valuable and most admired brands in Africa rated pan-African telecommunication services company MTN as the most valuable as well as the most admired brand in Africa. The company is the only African brand valued at over a billion dollars at $5.4 billion (Sh486 billion) with the survey ranking Safaricom at $357 million (Sh32.13 billion).