Nairobi; Kenya: The eighth edition of the United Nations World Tourism Organisation (UNWTO) and World Travel Market (WTM) Ministers’ Summit to be held next Tuesday in London, will put a spotlight on the connection between tourism and mega events. In particular, the summit will look at how such events can create a lasting legacy.
UNWTO says that tourism and mega-events are closely interlinked in today’s globalised society. “Many of those attending mega events are tourists. In turn, these events have a direct impact on tourism destinations, affecting issues ranging from investment and employment generation to infrastructure development, accommodation and transport facilities or branding,” the UN body said.