Bloomberg Media Group appoints new regional boss

By Standard Reporter

Bloomberg Media Group Chief Executive Justin Smith has appointed Adam Freeman as the first Managing Director of Bloomberg Media for Europe, the Middle East and Africa.

Freeman will be responsible for leading Bloomberg’s multi-platform media operation such as web, mobile, television, digital video, print magazines and live events – across the regions.

The new leadership structure reflects Bloomberg Media’s new strategy to expand its global media footprint beyond television to multiple media platforms across European, Middle Eastern and African markets.  The new structure is part of Bloomberg’s new global media strategy, first outlined by Smith in March.