Technology gurus meet in Nairobi for digital marketing conference

By MARK KAPCHANGA

Kenya will today (Tuesday) afternoon host a curtain-raiser meeting for a digital and Internet marketing event that is to be held later in June.

The Kenyatta International Conference Centre-held event is projected to host key technology experts across East Africa.

According to the firm spearheading the event, Afri-Tech Group, Government representatives, corporate leaders and opinion shapers will grace the meeting.

The focus of this landmark summit will be on creating a collaborative platform for both the experts and the African business owners.

With deepening Internet penetration in the continent, the summit is expected to provide an opportunity to investors in exploiting new marketing frontiers.

"The preparation for the meeting is complete. Key technology gurus have confirmed their participation. Certainly, it is a big chance for Africa to learn from developed economies," said Bernard Sanganza, the chief executive officer of Afri-Tech Group, a global digital and Internet marketing firm.

The four-day exhibition and "highly engaging" conference will be held at the Kenyatta International Conference Centre (KICC) and will provide the attendees with a mass of new knowledge and new contacts.

It is projected to feature more than 150 leading minds from the local market, most of whom are brand advertisers, traditional and interactive agencies, portals, on-line publishers and technology providers.

According to Mr Sanganza, marketing executives from brand organisations, agencies, publishers and solution providers "attend our events in order to stay on top of the most important content, and also to network with industry leaders."

"The conference will also provide understanding on how firms can work with the latest technology and media. Our events truly answer the needs and wants of those passionate about digital media," the firm’s Marketing Manager Itai Chando.