Woman slams social media firms for baby ads after stillbirth

Social media firms have been slammed for targetted adverts on topics that people may find painful. [File, AFP]

A woman whose child was stillborn has slammed the targeted advertising of Facebook, Twitter and Instagram after she returned home from the hospital and kept getting baby-related sales pitches.

Gillian Brockell, a journalist with The Washington Post, said that if those social media giants were clever enough to know she was pregnant they should also have figured out she'd lost the baby.