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Ruto hires bloggers to tackle negative publicity on state projects

President William Ruto received a goat present at Kahuro Shopping Centre in Kiharu, Murang'a County during his development tour in the region on Aug 9, 2024. [PCS]

President William Ruto's administration is intensifying its communication strategy to counter negative publicity that sparked public outrage and fueled Generation Z protests over two months.

As part of this strategy, the government is enlisting bloggers and influencers to promote projects like the controversial housing levy, which has damaged the President's image.

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