App empowers women traders to access market

From left: Jacqueline Mutunga the founder of Thonge Leather Africa, Growing with Nature co-founder Nduta Waidhima and Catherine Mbui of Fave Yoghurt and Icecream during the unveiling of iSoko. [Jonah Onyango, Standard]

Startups, micro, small, and medium enterprises (MSMEs) will benefit from an app aimed at facilitating access to markets and networks for women traders.

The platform, called Isoko, will operate in the Mt Kenya region, helping women trade with ease across counties.