Forcing consumers to spend: A wise or foolish business model?

Forcing consumers to spend at times is counterproductive, some customers will leave and those left will have a bigger burden to share which could demand raising the minimum spend again, chasing more customers away. [iStockphoto]

A visit to a coastal hotel during the festive season left my head spinning. You pay in advance and then redeem your money as you spend it. An adult pays Sh600 while children pay Sh300.

As you take your food or drinks, that money is deducted until it is finished or you top up.