Gina Din: 10 principles you need for business success

Gina Din (pictured) is arguably one of the biggest names in Kenya’s public relations industry. Before her company was acquired by Edelman Africa, a global PR firm, Gina Din painstakingly built and ran Gina Din Corporate Communications for 23 years. Today, she acts as an advisor to Edelman Africa and is enjoying the slower pace. She shares some of the things that have gotten her through the ups and downs of entrepreneurship and what positioning one’s business involves.