The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Geetha Sridhar, 54, who used to post over a dozen videos on video-sharing app TikTok, and her daughter Sarada Sridhar are seen in a mobile phone's screen as they make a video that they said will upload on an Indian app, after India banned dozens of Chinese apps including TikTok following a border clash between the two nations, inside their house in Mumbai, India, July 1, 2020. REUTERS/Hemanshi Kamani
Geetha Sridhar never used to enter her kitchen in Mumbai without her smartphone. The 54-year-old homemaker used to post dozens of short videos daily on the Chinese video app TikTok, mostly of herself cooking traditional recipes.
With 1 million TikTok followers, she earned an average 50,000 rupees ($662) a month from companies who paid her to use their products.
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