How intelligent security will drive eCommerce growth

The COVID-19 pandemic has prompted an unprecedented surge in eCommerce transactions, with more consumers choosing to shop online especially as their favorite retailers have had to temporarily close their physical stores. In addition, people prefer staying at home and avoid contact with potential contagions outside. Along with this, the government sent a plea to the people of Kenya on the onset of the pandemic, urging them to avoid the use of cash as one way to curb the spread of the virus. Brick-and-mortar retailers are likely to follow latest trends by bolstering their online presence or even venturing into the eCommerce realm for the first time.

While the current circumstances have radically reimagined consumers’ shopping patterns and prompted merchants to go online quickly, consumer expectations have remained the same. They want a secure and seamless payment experience, especially now, when the world is on a lockdown, and scams are on the rise. This is why I want to share some perspectives on how merchants can realize eCommerce’s full potential and deploy intelligent security to build trust and drive business growth.