How Raila’s party dismissed Cambridge Analytica in 2012

ODM leader Raila Odinga and party official Judy Pareno at a past campaign rally. [File, Standard]

Leaked documents from disgraced lobby group Cambridge Analytica now show that the company had initially reached out to the Raila Odinga-led ODM before settling for the more receptive The National Alliance (TNA) party whose presidential candidate in the 2013 elections was Uhuru Kenyatta.

Correspondence between employees of the CA’s mother company- SCL- and Kenyan contacts show the company, in looking to gain a foothold in the country had drawn up a proposal that would help ODM secure the presidency.